CLOUT
Club Leverage Over Unit-Time — punching above their weight.
Raw goal counts love a big club. Send a small army of players to the World Cup and you'll pile up numbers by sheer volume. CLOUT asks the more interesting question: pound-for-pound — minute-for-minute — which club is actually overdelivering?
What the number means
CLOUT is a simple multiplier. 1.00× is exactly your fair share for the minutes your players logged. Above that, you're overachieving:
- 2.00× — double what you'd expect. Show-off.
- 1.00× — bang on average. Respectable.
- 0.50× — half your share. There's always next matchday.
The fun part: a club that sent one striker who bagged a couple of goals in limited minutes can be rocking a chunky CLOUT score while a giant with a 20-man squad sits closer to 1.0×. Bragging rights: unlocked.
How we work it out
We take a club's output in a stat, turn it into a rate per minute on the pitch, and compare it to the tournament-wide average. Then we apply one bit of common sense: tiny samples get gently nudged toward average, so a single lucky goal in five minutes doesn't instantly crown you world-beaters (sorry).
How to read it
- > 1.0× — overachieving for their size.
- = 1.0× — exactly par.
- < 1.0× — underachieving (for now).
The fine print, lovingly
CLOUT is 100% our own invention. No official body uses it, no analyst will cite it in a transfer meeting, and that is precisely the point — it's a fun lens, not gospel. Treat a hot CLOUT score as a great excuse to talk a little trash about your club at the World Cup, not as a Ballon d'Or submission. Numbers update as the tournament rolls on, so today's overachiever is tomorrow's cautionary tale.